Tingting
Temasek Polytechnic
Diploma in Leisure and Resort Management
An Energetic, Eccentric, erratic, amiable, cheerful and free in mind girl
who tend to see things a lil differently to most people ♥
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Tingting Temasek Polytechnic Diploma in Leisure and Resort Management An Energetic, Eccentric, erratic, amiable, cheerful and free in mind girl who tend to see things a lil differently to most people ♥ | ||
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service product and challenges faced Monday, May 13, 2013 On the other hand, I would like to share with you the nature of
service product in the context of SBG.
Scenario
encountered: I started my trip from the Bukit Timah gate and after strolling in
the garden for more than 2km, I reached the visitor centre near Nparks
headquarter. I approached one of the staff there on how to get over to the swan
lake as I have always been fascinated with swans ever since reading the ugly
duckling as a child. The staff was friendly and helpful, he handed me a
brochure and showed me the best route to reach my destination. I was really
grateful for his help.
 Scenario
encountered: As I was making my way to the swan lake, I travelled by the shaw
foundation symphony stage. I saw a few senior citizens practicing tai chi while
some of the families were having picnic while enjoying the breeze. Besides
that, I have observed that there were a handful of tourists in the garden. They
were sightseeing at the different parts of the garden and they were all busy
snapping photos and seem to be having a good time there. Upon reaching the swan lake, I noticed
that many visitors were happily feeding the swans and fishes. As I was gazing
at the swans, a young girl came forward and handed me a piece of bread. I was
moved by her small gesture.
Scenario encountered:
I have realized that the weather plays an important role in shaping our
experience too. For instance, it was scotching hot at the beginning but towards
the late afternoon, it started to rain. As a result, the visitors ran to look
for shelter and others got drenched. The visitors who were caught in the rain
were grumping away. Hence, I have learnt that uncontrollable factor which are
not related to the attraction can affect the visitor's experience.
Example: SBG
has a Food For Thought restaurant which sells contemporary cuisine. If my school Temasek Polytechnic (TP) were to hold
their special event and reserve table for 50 and supposing TP failed to show up
and leaving the seats stay empty, it would be a loss to the restaurant as the
seats no longer count and are perishable.
The aim of the Singapore Botanic Gardens is to
offer unique experience and connect people and plants through horticultural,
educational outreach and events to each of its effective visitors. The
experience is formed on the existence of tangible elements like botanical
displays, shops, restaurants and service activities provided by the staff at
the garden. The services are all intangible and insubstantial.
In the
service industries, the surrounding in which the service is delivered got to be
appealing and functional to the visitors. Meaning to say, the landscape of the
tropical botanic garden has to keep up its well-refined cultural aesthetic
appearance which includes rich variety of historic traits and demonstrates the development
of the gardens over 150 years.
Challenges pose for the attraction
The Singapore
Botanic Gardens face difficulties such as the wet weather programs. Since the
wet weather can affect the day to day visitor turnout in SBG as stated above. On
the other hand, it would be how providing a better public facilities, aesthetic
amenities and also meeting the needs and expectation of the visitors.
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