Tingting
Temasek Polytechnic
Diploma in Leisure and Resort Management
An Energetic, Eccentric, erratic, amiable, cheerful and free in mind girl
who tend to see things a lil differently to most people ♥
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Tingting Temasek Polytechnic Diploma in Leisure and Resort Management An Energetic, Eccentric, erratic, amiable, cheerful and free in mind girl who tend to see things a lil differently to most people ♥ | ||
back to home recent The impact of the attraction on Singapore Not... ϟ motivating factors ϟ Classification of Attraction ϟ Pre visit reflection ϟ rewind May 2013 ϟ credits layout by lemon ϟ image (x) | ||
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Monday, May 13, 2013
How has SBG meet the needs of the visitors? Has it been successful promoting
itself?
Singapore
Botanic Gardens has actually divided the broad market into subsets customers
who have common needs. Their primary target market would be the locals and
tourists, while their secondary target market would be the sophisticated travellers.
 The gardens have played an essential role in promoting the development of
agriculture and the region through growing, gathering and experimenting useful
plants. In SBG, there are ginger garden, evolution garden, healing garden and
botany centre which allow visitors to have a hands on exploration. Singapore
Botanic Gardens is basically a garden of learning and exploring new and
interesting plants.
The botany garden is a facilitating product in SBG, as it
houses new amenities for research and education including laboratories and
heritage collections. In order to meet the needs of the visitors, the botany
centre has been retained and refurbished. Furthermore, they schedule a few events
every months to make sure that the garden is lively and vibrant.
Why is Singapore botanic
gardens better than the competition? Eg: Gardens by the bay
Singapore
Botanic Gardens is beautiful and tranquil. It features the largest collection
of tropical plant specimens and also it is the first botanical and experimental
garden in Singapore. These unique resources provide visitors with educational
and recreational facilities. Most of the rare plants and flowers in SBG can
never be found in Garden by the bay.
To a certain extent, I would say that SBG has
been successful in promoting itself. For the reason that, the botanic gardens
may not be the first stop on every tourist's "things to do" list as
it competes with the integrated resorts, shopping, and Gardens by the Bay in
Singapore.
Even though, the marketing and public relations management have put
up banners and posters within the vicinity of SBG, it could only reaches out to
a fraction of the local.
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